Committee on MSME & Startup of The Institute of Chartered Accountants of India set a record for the maximum number of cities covered during the ICAI MSME & Startup Yatra 2024. The Institute conducted a nationwide initiative under the backdrop of ‘Viksit Bharat’ through the Financial & Tax Literacy drive. A total of 128 cities nationwide were covered for over a span of more than 100 days to promote entrepreneurship, capacity building of MSMEs & Startups and develop the economy. The campaign was held from June 27, 2024 to October 19, 2024, as confirmed on January 17, 2025.