First Listed Company to use the Longest Mallet to Ring the BSE Bell

Affle 3i Limited, India set the record for being the first listed company to use the longest mallet to ring the Bombay Stock Exchange bell. The mallet, measuring 3 metres and 10 centimetres, was used at Affle’s 3i Summit (Innovation, Impact, Intelligence) to symbolise Affle’s pioneering spirit and commitment to set new industry benchmarks. The event was held at BSE Convention Hall, Mumbai and was broadcast live to international investors worldwide, as confirmed on April 8, 2025.