Author: ABR Team

Emcure Pharmaceuticals, India, set a record for the maximum number of pledge reels generated by Pharmacists and Nursing Staff for Venous Thromboembolism (VTE) Awareness. A total of 1762 pledge reel was generated under the campaign, Beat the Clot, aimed for prophylactic treatment, timely treatment, and ultimately, reducing the morbidity and mortality associated with this condition, as confirmed on July 15, 2025.

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Alkem Laboratories Limited of Maharashtra, India, set a record for creating the Longest Safe Chain Against Pain. To show their support for creating safety awareness in acute pain management, a total of 18,500 HCPs participated in a digital pledge and consented to the Safety and Efficacy of nimesulide and paracetamol in acute pain management. This Pledge was initiated on September 5, 2024 and completed on October 17, 2024, as confirmed on January 30, 2025.

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Amrutha Krishnan (born on February 8, 1994) of Kerala, India, is titled as ‘Grand Master’ for writing all the 26 letters of the English alphabet in cursive handwriting in lower case in a straight line (measuring 7.5 cm) blindfolded in 12.02 seconds, using paper and pen, as confirmed on August 1, 2025.

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Tej Pranav S. (born on April 24, 2018) of Puducherry, India, is titled as ‘Grand Master’ for recalling the spellings of 100 English words in 1 minute and 44 seconds by hearing the words, at the age of 7 years and 1 month, as confirmed on July 21, 2025.

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Maharashtra State Electricity Distribution Company Limited (MSEDCL), Maharashtra, India, set a record for sending the maximum number of SMS and emails to consumers. MSEDCL shared 35,73,584 emails from June 1 to June 6, 2025, and 1,92,78,895 SMS on June 6, 2025, carrying the message to follow electrical safety to achieve zero accidents mission. The initiative aimed to reach every single electricity consumer of MSEDCL in the state across urban and rural areas with direct, personalized messages that emphasized life-saving precautions about Electrical Safety, as confirmed on August 1, 2025.

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Maharashtra State Electricity Distribution Company Limited (MSEDCL), Maharashtra, India, set a record for maximum people pledged to raise Awareness on Electrical Safety. . On June 6, 2025, a total of 42,201 employees from all 16 zones of MSEDCL pledged to follow Electrical Safety Rules. This initiative aimed to educate the employees about the risks associated with unsafe electrical practices and to foster a culture of adopting safe electrical habits at home, in schools, workplaces, and public spaces, as confirmed on July 31, 2025.

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Maharashtra State Electricity Distribution Company Limited (MSEDCL), Maharashtra, India, set a record for conducting the largest multi-location electrical safety awareness rally. A total of 27,155 individuals from all 16 zones of MSEDCL participated in the electrical safety awareness rally held on June 5, 2025.  The initiative aimed to educate citizens in the state of Maharashtra, about safe practices when using electricity and to promote the importance of using certified electrical equipment and avoiding illegal power connections along with energy conservation, as confirmed on August 1, 2025.

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