ITC Food Business Division (Aashirvaad Brand), Maharashtra, India, set the record for the biggest distribution of Ganesh idols on wheat grain. From August 27 to September 5, 2025, a total of 2,005 intricately crafted miniature Ganesh idols on wheat grains were distributed as blessings to individuals during Ganesh Utsav. The initiative aimed to celebrate Ganesh Chaturthi with Aashirvaad, seamlessly integrating this essence into a unique festive activation. By blending devotion, tradition, and innovation, ITC celebrated the festival in a meaningful way, setting a benchmark in creativity and craftsmanship, as confirmed on September 6, 2025.
RECORD BREAKING NEWS
- Largest Digital Collection of Ganpati Wishes wrapped on a Car for Ganesh Chaturthi
- Biggest Distribution of Ganesh Idols on Wheat Grains
- Maximum People Participating in Langdi Race at a Single Venue
- Maximum Participation in a Generative AI Tech Hackathon
- Grand Master – Shaniba P.
- Largest Global Concordance Study on Grading Oral Epithelial Dysplasia
- Grand Master – Aayra Parth Kothari
- Grand Master – Nitesh Pandey
- Grand Master – Sai Karthikeya Saurav M
- Maximum Buddhist heritage sites visited in India and Nepal by a quartet on motorcycles
- First hospital in Asia to develop a Lab-in-a-Lab for gamete manipulation and embryo culture
- Highest mountain peaks of different continents scaled by an individual on a specified day
- Grand Master – Joash T. Sam
- Maximum runners participated in a relay run to pay tribute to Kargil Martyrs
- Grand Master – Abdul Rashid
- Oldest to cycle to three mountain passes and Siachen Base Camp
- Maximum hours spent by an individual in operating the dynamic positioning of vessels
- Grand Master – Aditya Kishore
- Grand Master – Atul Kumar Gupta
- Grand Master – Jino K. Joseph
- Maximum Pongamia Pinnata fruit pods painted by a kid to make the National Flag
- Maximum Doctors Pledged for Educating Patients on Diarrhoea Management
- Maximum riddles created in Malayalam and compiled in a book by an individual
- Largest Digital Mosaic Art of Yoga Mudras Depicting World Digestive Health Day
- Maximum international film awards won by a short live action English film
- Maximum Doctors Pledged to Create Anti-Infectives Awareness To Commemorate National Doctor’s Day
- Maximum Pledge Reels Generated by Pharmacists and Nursing Staff for VTE Awareness
- Longest Safe Chain Against Pain
- Grand Master – Amrutha Krishnan
- Fastest child to recite the first hundred multiples of a three-digit number
- Longest duration to perform the Ganda Bherundasana yoga pose by a child
- Grand Master – Tej Pranav S.
- Maximum General Knowledge questions answered by a child
- Maximum SMS and Emails Sent to Consumers for Creating Awareness on Electrical Safety
- Maximum People Pledged to Raise Awareness on Electrical Safety
- Largest Multi-Location Electrical Safety Awareness Rally
- Fastest child to solve 50 types of Rubik’s Cubes
- Maximum creatures identified alphabetically by a kid
- Maximum Blind Students Playing Djembe Drums Together
Biggest Distribution of Ganesh Idols on Wheat Grains